Box Office took an entirely predictable route over the weekend gone by with each of the four new releases seeing
just the kind of foot falls that were always expected from them.
Whether it is 'Love Sex Aur Dhokha',
'Shaapit', 'Lahore' or 'Idiot Box', there were no surprises in store as far as box office numbers were
concerned.
The silver lining for 'Love Sex Aur Dhokha' was glowing reviews from one and all. One of the best reviewed films in
recent times other than '3 Idiots' and 'My Name Is Khan', 'Love Sex Aur Dhokha' was hailed for a different route that
it took.
However, the opening was slightly lower (around 30%-40%) which isn't really too alarming due to
two reasons - a) A star-less film like this with an offbeat subject and treatment can't be expected to entice
audience in hordes on the very first day and b) The film has been made on a very modest budget which means cost
coverage won't be an issue.
On the other hand 'Shaapit' too should eventually settle down as a coverage affair though it's opening was below
Vikram's last success '1920'.
Surprisingly, the reviews were not too scathing with quite a few critics
actually coming up with flattering comments. An overdose of horror flicks in the months gone by means that the
surprise factor was missing from the narrative.
However, a 30%-40% opening with single screens,
especially in smaller cities and towns performing well, means 'Shaapit' hasn't been ignored.
As for 'Lahore', it was actually one of the best bets in theaters from the commercial standpoint. A massy dramatic
sports film that deserved to be pitched in a far better manner amongst the audience, it saw glowing reviews but a
poor opening.
Sad, because this directorial effort by Sanjay Chauhan deserved much better. However, with
limited publicity, decent competition from 'Love Sex Aur Dhokha' & 'Shaapit' and IPL challenge all around itself,
'Lahore' is currently on a severely shaky grounds.
The fourth release of the week, 'Idiot Box' actually raises one question - 'Did the film release at all?'
One
wonders if that's the case because let aside nil promotion of the film, there was no all-India release that this
Sushant Singh starrer enjoyed.
Also, there was no review coverage from media as well. No wonder, the
man has all the right reasons to be miffed since two of his films (he is the second lead in 'Lahore') suffered at the
box office due to poor marketing efforts.
Tuesday, March 23, 2010 12:23 IST