Arshad and I didn't want to be gimmicky:Dia Mirza

Arshad and I didn't want to be gimmicky:Dia Mirza
Tuesday, March 30, 2010 12:50 IST
By Santa Banta News Network
Over the last few weeks, there have been number horror/thriller flicks that have hit the screens.

After movies like 'Click', 'Rokkk', 'Hide & Seek' and 'Shaapit', one wonders whether 'Hum Tum Aur Ghost' may also be yet another horror flick, especially with the word 'Ghost' in the title. Isn't that a worrying factor for the leading lady Dia Mirza?

"Not at all", promptly says Dia, "See, it's the first visual of the film that tells you everything. Forget the promo, I am just talking about a simple still or a standee here.

Hats off to people who have designed the look because it has created just the right impact. In fact do you know that we didn't even do any special photo shoot campaign for any of the posters or standees? We primarily used stills from the film."

Why was that so?

"I guess this was a very wise decision made by Arshad. He said that an additional photo shoot wouldn't have made the kind of impact as the real moments from the film would.

He wanted the candid moments from the film to go on the billboards so that people relate to that better. They pretty much give you the real essence of the film. When you see that image, it brings to fore an intrinsic warmth factor. Arshad was sure about the fact that he didn't want anything to look contrived", details Dia.

May actors may have wanted their films to be backed by a specially designed promotional campaign. Did Dia consent immediately due to a great comfort on the personal level that she shares with Arshad?

"See, our association has been very straight forward", agrees Dia, "We talk what we believe in and don't hesitate in sharing that with each other.

Like for example, he may not have gone out of the way to create a mad hysteria for the film by means of marketing. But that's because there is nothing that should be done as a gimmick to promote your film.

Both he and I are true believer in the saying that if a story is sincere and if it is narrated sincerely, then everything just falls in."
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT