While most people will do any thing to kiss a hottie like Jacqueline Fernandes, Riteish Deshmukh flatly refused to do so when they were shooting for Jaane Kahan Se Aayi Hai.

We hear that it's due to Shah Rukh Khan's influence, the gifted actor has also adopted a no-kissing policy.

Though director Milap Zaveri tried hard to convince him about the crucial scene but Riteish didn't budge.

When quizzed Riteish Deshmukh on his no-kissing rule, the actor quipped, "It's true that I don't like kissing in films. I have been asked to kiss in many of my films but have always refused.

I am a very shy person and kissing is too intimate and personal an act for me to do in front of millions of eyes. I am not comfortable doing it. I can't be detached while kissing someone on screen."

"When Milap told me about kissing Jackie during the climax I told him that I won't kiss and would rather avoid it completely.

But somehow he didn't believe what I said and throughout our shooting kept asking if I would do the scene and I kept telling him that I will think about it fully knowing I'd never do it. But I am not a prude. I'd cringe to see myself kissing on screen but if others do it, I'm fine, " he said.

During the filming of the climax of ‘Jaane Kahan Se Aayi Hai', Riteish let down his director. "The whole unit -- except Milap -- knew I wouldn't kiss Jackie. He didn't give up but tried to convince me for nearly 40 minutes. I didn't kiss and finally we ended up shooting a cuter scene which expresses our romance much more than a kiss would have. I stand justified, " added Riteish.

While his director was angry at Ritiesh's adamant stance, his co-star Jacqueline was far more understanding.

"When I explained my stand to Jackie, she was fine and understood why I didn't want to do that. It never created unpleasantness between us. The scene was where we know we love each other and the kiss was a culmination of our love.

Our alternate worked much better than the kiss. I think it was one of those rare times when the director and heroine wants a kiss but the hero refuses!", Ritiesh said.