Made at a budget of over Rs.40 crore (Rs.400 million) by producer Kumar Taurani, the two-hour-six-minute venture boasts of action sequences exceeding an hour. It is releasing with over 1, 000 prints worldwide.
Directed by debutant Kooki V. Gulati, "Prince" stars Nandana Sen, Aruna Shields and Neeru Singh as the female lead. Sanjay Kapoor and Dalip Tahil also star in the movie.
"'Prince...' is my first action film and will showcase me in a new avatar. It's a story that could be every man's fantasy and every man's nightmare, " Vivek had told.
Shot across South Africa, Thailand and India, "Prince" narrates the story of a quick-witted thief who wakes up one morning to realise that he has a gunshot on his arm and has absolutely no clue about how he got it because he has lost his memory and that his life is at stake.
In his quest to find answers he discovers his name is Prince, he used to work for a man named Sarang and that his girlfriend's name is Maya.
He is being hunted by the secret service of India I Grip, the CBI and the biggest white collared criminals in the world.
He realises that he is the most wanted man in the country because only he knows the whereabouts of a heist, which contains a secret that is linked not only to his memory loss but something that also threatens the future of the human race.
Prince tries relying on his razor sharp instincts to salvage himself, as the web of deception spins and he gets more entangled, as everyday he meets a new girl who claims to be Maya, he doesn't know which side of the law he is on and above all he has only six days to live.
Vivek lost 12 kilos for the film and had to undergo about five months of rigorous physical training that included skate-boarding, stunt biking, cable training, martial arts, kicks and punches practice.
The 33-year-old has also jumped from a 32-storied building to a 28-storied one in the film and that too on a bike.
Earlier, titled "Prince of thieves" and "Prince - It's showtime", the film has also been in the news for intimate scenes filmed on Vivek with his actresses. Noteworthy is that "Prince" is also releasing simultaneously in Tamil and Telugu, apart from Hindi.
Despite that April is low on Bollywood big releases thanks to the ongoing Indian Premiere League (IPL), producer Taurani is undeterred.
"According to my report, the Indian Premier League (IPL) has not had the same craze this year as it had enjoyed in the last two seasons, " Taurani had told.
"Our film is coming in the middle of the series... The IPL craze is at its peak in the first two weeks and during finals so there will be a dull period in between when we will release our film... We are going big time, " he added.
Also releasing Friday are romantic comedy "Jaane Kahan Se Aayi Hai" and Rahul Bose starrer "The Japanese Wife".