T20 World Cup, Housefull to be promoted together

T20 World Cup, Housefull to be promoted together
Thursday, April 15, 2010 11:44 IST
By Santa Banta News Network
ESPN Star Sports and Nadiadwala Grandson Entertainment have tied up to promote upcoming ICC Twenty20 World Cup and multi-starrer comedy "Houseful", both of which are opening April 30.

"Cricket is passion, cricket is entertainment and in the same way film is passion and entertainment. Hopefully every stadium where India will play will be houseful. During the first year of ICC Twenty20 World Cup, 'Heyy Babyy' had tie up with it and India won the final, " said director Sajid Khan, at Taj Lands End Hotel here Wednesday.

"This is the third time we are coming in tie-up with ESPN and Twenty20 and hopefully this time India will again bring back the cup and our film will also do well."

This is the third time after "Mujhse Shaadi Karoge" and "Heyy Babyy" that Nadiadwala Grandson Entertainment and ESPN Star Sports have joined hands together.

The forthcoming ICC World Twenty20 will be held in West Indies From April 30-May 14.

Sajid Khan considers it as a lucky tie-up.

"Arjun, Riteish, Akshay, Lara and myself have done a series of ads for Twenty20. It's a sort of a lucky tie-up. I think this is good for ESPN Star Sports and the film. We had collaboration twice and every time we were mutually benefited, " he Sajid.
Rajkummar Rao's Gritty Gangster Transformation in Maalik Set to Explode on the Big Screen on This Date!

Get ready for a cinematic storm as Rajkummar Rao steps into the most intense role of his career in the

Friday, April 25, 2025
Fawad Khan's 'Abir Gulaal' Release in Doubt Amid Rising Tensions Post-Pahalgam Attack!

The release of 'Abir Gulaal', the much-anticipated film starring Fawad Khan and Vaani Kapoor, is now

Friday, April 25, 2025
Shehnaaz Gill's Sweet Reaction to Fan's Kiss at College Event Goes Viral!

Shehnaaz Gill, known for her candid charm and warm personality, recently stole hearts yet again during a

Friday, April 25, 2025
Nushrratt Bharuccha Opens Up About Financial Hardship and Smart Money Habits!

In a candid revelation, Bollywood actress Nushrratt Bharuccha has opened up about her early financial

Friday, April 25, 2025
This Actress Was the First Choice for Sita in Ranbir Kapoor's Ramayana - And It's Not Sai Pallavi!

Bollywood is gearing up for one of its most ambitious mythological adaptations—Ramayana, directed by

Friday, April 25, 2025
ADVERTISEMENT
ADVERTISEMENT