"Yes it's all a play", is what choreographer/director and former reality show judge Remo D'Souza has to say about reality shows, saying that such shows play with the emotions of the contestants, by merely giving them 3 minutes of fame.

"For three months, a show can make you the biggest star in the country and then you come crashing down and everybody has forgotten your name, " said Remo, who played judge on a popular dance reality show not long ago.

In town for the launch of his dance institute, named 'Remo's Dance Institute', the 36-year-old dance maestro said that it is very essential to have the talent and personal grooming to stick it up in this industry and therefore he was starting these institutes for the same goal.

"This is the first in the chain of 15 centres that we are planning to set up in the country in the first six months and the next centres are coming up in Delhi, Mumbai, Bangalore - the usual suspects, " said Pratik Sarkar, of Dreamz Unlimited, the company that is partnering Remo for the institutes.

Kolkata's centre will start of at city's Bhawanipur College and will train students in array of dance styles including street dance, hip hop, folk, classical and more; there are plans to later shift the centre to its own facility in Salt Lake.

The institute chain is also looking at expanding to foreign locations and centres might be coming up in the US, UK and Canada by the end of the year said Lizelle D'Souza, Remo's wife, who is taking care of the executive operations.

Remo said, "While travelling across India as a judge on Zee's Dance India Dance show, I saw the immense talent that so many young people have. With the right training and grooming these faces will no longer be like short bursts of talent.'