The service is being introduced by UTV New Media Ltd. The stars will themselves give first-hand gossip and behind-the-scenes and on-location drama through their blog.
"This initiative will definitely give the fans an opportunity to connect with the cast on a lighter note, paving way to many such products in the coming future, " Manish Agarwal, CEO, UTV New Media, said in a press statement.
"'Raajneeti' is undoubtedly one of the most awaited movie of the year and considering the huge fan base the movie is generating, we thought of facilitating a direct and deeper engagement between the entire star cast and fans through voice blogs and contest on voice, " he added.
"Raajneeti", directed by Prakash Jha, is a politics-centric thriller and features a mixed cast of experienced actors like Nana Patekar, Naseeruddin Shah, Ajay Devgn and Manoj Bajpai. It also stars Arjun Rampal.
The movie will hit screens June 4.
Celebrities will also record live blogs from promotional activities of the film that will start May 10 across seven cities.
Adding to this bouquet of offerings is also a contest whereby the fans will get an opportunity to meet the entire star cast in their city.
Fans can dial *5140* on their Airtel mobiles to avail the voice blogging service.