"While the other channels are doing it for the first time and may need to put in extra effort in promoting the shows, we don't take it as competition, " Naved told.
"Our honesty and respect for all has been our key to success. We have never made the show look ugly by making it just a business. For us, it's been our priority and passion to work the way our audience would like it."
The new season of "Boogie Woogie", which is in its 15th year, is slated to go on air May 19.
Launched in 1996, "Boogie Woogie" was the brainchild lf Naved, his brother Javed Jaffery and actor Ravi Behll.
The trio says they will hold the small screen with their enthusiasm, undying energy and passion for dance.
"It makes me feel 15 years younger and gives me a boost to work even more harder now. All through these years we have never felt short on zeal for the show. I started as a dancer myself and then shifted to movies, but my love and passion for dance can never fade, which keeps me on my toes to deliver enthusiastically, " said Javed.
Right now small screen is crowded with dance shows like Zee TV's "Dance India Dance L'il Masters", Colors' "Chak Dhoom Dhoom" and STAR Plus' "Zara Nach Ke Dikha". And now Sony has joined the war with "Boogie Woogie".
Ravi says they have made a few changes in the format.
"Other than new set, new participants and some additions in the variables in the format of the show, we are planning to make it bigger and glamorous. We have always tried to keep it as real as possible, but I do believe getting celebrities on show highlights the episode, " he said.
Javed said: "I think talent is getting the due recognition. There are different dance forms in India and they are being recognised because all these shows put them on display. But yes celebrities do make a difference."
The last season of the show ended in October last year.