Ekta ropes in Shobhaa De for 'Once Upon...'

Ekta ropes in Shobhaa De for 'Once Upon...'
Tuesday, May 25, 2010 11:39 IST
By Santa Banta News Network
Ekta Kapoor has reportedly roped in columnist-author Shobhaa De as social media consultant for her home production "Once Upon A Time In Mumbaai" to ensure the context of the film remains contemporary and appeals to the audience.

"I am looking forward to some exciting and hitherto unknown facts to emerge from her (Shobhaa De) association," Ekta said in a press statement.

She is producing the film under her banner Balaji. Milan Luthria is directing the film which is said to be based on the lives of gangsters Haji Mastan and Dawood Ibrahim.

De is known for her keen insight and understanding of urban culture. According to a source, Balaji was looking for someone who would ensure that the context of the film would be contemporary and appeal to audience alike.

Shobhaa's lucidity of thought and ideas and her dedicated scrutiny of society in the 70's made her the perfect fit, said the source.

Seen through the eyes of a police officer, "Once Upon A Time In Mumbaai" traces the changing face of the Mumbai underworld. Set primarily in the 1970 Mumbai, the film follows the rise of Sultan (Ajay Devgan) and his eventual fall, when his protégé Shoaib (Emraan Hashmi) challenges his supremacy and usurps power to rule the murky underbelly of Mumbai.

The films is said to be a quintessential underworld film with high commercial appeal.
Sunny Kaushal, Nimrat Kaur, Medha Shankr Unite for a Quirky Detective Comedy!

The latest buzz in Bollywood is all about an upcoming quirky detective comedy featuring Sunny Kaushal

Thursday, January 23, 2025
Why Kareena Kapoor Khan Didn't Accompany Saif Ali Khan to the Hospital After Knife Attack!

Fresh details surrounding the shocking knife attack on Bollywood actor Saif Ali Khan have surfaced

Thursday, January 23, 2025
Boman Irani's Directorial Debut 'The Mehta Boys' Premieres on Prime Video This February!

Acclaimed Bollywood actor Boman Irani is stepping into the director’s chair for the first time with his highly

Thursday, January 23, 2025
Aaman Devgan and Rasha Thadani speak out on Nepotism in Bollywood on In The Ring with Filmfare!

Director Abhishek Kapoor joined forces with debutants Aaman Devgan and Rasha Thadani in Azaad

Thursday, January 23, 2025
Jackie Shroff talks about the birds from the set of Amazon MX Player's Chidiya Udd!

Amazon MX Player, Amazon's free video streaming service, has recently unveiled its highly anticipated crime

Thursday, January 23, 2025
ADVERTISEMENT
ADVERTISEMENT