After superstars like Shah Rukh Khan, Abhishek Bachchan and Saif Ali Khan, Bollywood heartthrob Ranbir Kapoor has become the latest celebrity to join the car endorsement bandwagon. He has been roped in as the brand ambassador of Nissan Motor India Private Ltd (NMIPL).

"I feel really good that such a big brand has given me this responsibility. It's truly a good, comforting car and it's not that expensive also, " Ranbir told reporters here Tuesday after the launch of Nissan's first locally made car - Nissan Micra.

Considering his youth appeal and mass fan following, the 27-year-old has been roped in as the face of three other consumer brand giants like ITC John Players, Pepsi and Panasonic in the last six months.

"I am an actor and have to concentrate on it. When a brand comes and thinks that I am responsible enough, and have some capability to sell their product, I am more than happy to do it. Of course they pay well, " the actor quipped.

Ranbir has been signed for a three-year contract and will endorse the products and services of Nissan in India through promotion, advertising and marketing.

The company also announced the start of a multi-media campaign (print, digital, radio and TV) featuring Ranbir starting Thursday.

"Ranbir Kapoor is an extremely passionate, versatile and talented film star and he has shown his pedigree in a very short period. We believe Ranbir with his uber cool charm and mass appeal brings in a perfect connect with our brand, " said Kiminobu Tokuyama, managing director and CEO, NMIPL.

Talking about his love for driving, Ranbir said: "At night going for a drive is the most therapeutic thing. It's the time when I can think about my day, about what am I going to do."

The actor who has garnered rave reviews for his performance in his recent release "Rajneeti" believes that there is no politics in the film industry.

"In my generation of actors and directors, there is lots of positivity. Of course there is certain competition as well but I haven't seen any rajneeti (politics) as yet and I would like to believe that there is nothing like rajneeti in the film industry, " said Ranbir.