I Hate Luv Storys is releasing on July 2, but Imran Khan and Sonam Kapoor have just begun to promote the film.

And this is due to none other than the film's producer Karan Johar's largesse. Karan had booked the dates of his two lead stars to promote the film, but he had to free them for shooting for Break Ke Baad and Mausam respectively.

When Mausam's makers requested Karan to free Sonam's publicity dates so she could shoot for Mausam, Karan agreed.

And when Kunal Kohli, who is producing Break Ke Baad, requested Karan to free Imran so he could shoot for his film, the large hearted producer agreed again. As a result, the two stars have begun promoting the film just about two weeks before its scheduled to release.