Ekta Kapoor to launch online fiction show

Ekta Kapoor to launch online fiction show
Thursday, June 24, 2010 12:29 IST
By Santa Banta News Network
Television tsarina Ekta Kapoor is set to launch a fiction show online under her ALT Entertainment banner that focuses on new age content production.

The show will be called "Bol Niti Bol" and will go online next week. It will be seen on YouTube, Mid-day.com and rediff.com, said a press statement.

"For a long time we wanted to do a show exclusively for our young audiences who spend more time on the digital space than on the television, " said Ekta Kapoor, joint managing director, Balaji Telefilms.

"Bol Niti Bol" is the story of Niti, an average young girl who will chronicle her daily life through each episode of the show. Each episode, shot on webcam will be Niti's video diary about what new has happened in her life, who has she met recently, the boy she likes, her crushes, how she handles people who woo her - and everything that happens in a young girl's daily life.

Ekta feels the show will gel well with the youth.

"The concept of the show as well the protagonist is something every teenager and young at heart can identify and connect immediately with. There is a freedom of accessing the content whenever they want, keeping in mind how busy teenagers are nowadays! I am sure our young netizens will find a friend for themselves in Niti, " she added.

As part of Balaji Telefilms's new media strategy, the company plans to create content for younger audiences on the web and mobile through ALT Entertainment. The movie "Love, Sex Aur Dhokha" too was made under the same banner.

The content for "Bol Niti Bol" will be refreshed twice a week and there will be a total of 17 episodes of the show.
Tara Sutaria and Veer Pahariya Spark Romance Rumours with Sweet Moments at India Couture Week 2025!

Bollywood is buzzing with whispers of a new romance as actor Tara Sutaria and

Friday, July 25, 2025
Shanaya Kapoor and Adarsh Gourav’s Tu Yaa Main Targets Valentine's Week 2026 Release!

Bollywood’s upcoming survival thriller Tu Yaa Main, starring Shanaya Kapoor and Adarsh

Friday, July 25, 2025
Mohit Suri Expresses Heartfelt Gratitude to Sandeep Reddy Vanga for Supporting Saiyaara!

Director Mohit Suri, currently riding high on the success of his romantic drama Saiyaara

Friday, July 25, 2025
Is Wamiqa the new Dharma Heroine?

Dharma Productions is all set to bring a fresh on-screen pair to audiences with its upcoming

Thursday, July 24, 2025
Kartik Aaryan's Take on the Viral Coldplay Kiss Cam Moment Has Fans in Splits!

Bollywood heartthrob Kartik Aaryan has once again proven that his sense of humor is as

Thursday, July 24, 2025