According to the buzz in the industry, Mallika Sherawat asked a jewellery brand for Rs 10 crore, when the officials approached her to sign up as their brand ambassador.

Mallika apparently believes that she has made a mark internationally over the past two years, having spent a lot of time in the US.

The brand she endorses will benefit from that and so Mallika believes she is right in asking for a sum that will catapult her to the top of the brand endorsement charts. Indications are that the jewellery brand are seriously considering her demands.

Mallika has two films coming up and both are international projects. One is Hisss, in which she plays a snake woman, co-starring Irrfan Khan and Divya Dutta and directed by Jennifer Lynch.

The other one is the romantic comedy Love, Barack in which she plays a Democrat election campaigner who falls in love with her Republican counterpart during the 2008 presidential elections.