Shah Rukh to produce romantic movies for youth

Shah Rukh to produce romantic movies for youth
Wednesday, June 30, 2010 11:49 IST
By Santa Banta News Network
Bollywood superstar Shah Rukh Khan's TV production company Red Chillies Idiot Box is set to produce romantic movies for the youth that will be aired on MTV.

After non-stop music and adventure-based reality shows, MTV is venturing into romantic movies that will appeal to the Indian youth.

The channel has collaborated with two production houses - Red Chillies Idiot Box and Milestone Movies Pvt Ltd - to produce three romantic movies as part of their new series "Luv Reels".

"I feel that it is very important to encourage young talent in an industry where there is such fierce competition. Keeping that emotion in mind, we are very happy to associate with MTV to launch careers of fresh talent, " Shah Rukh said in a press release.

With this series, MTV is giving a platform to young aspiring actors, singers and music composers. The makers, actors and content of these movies were shortlisted online and the cast for all three movies was selected after gruelling online auditions. The movies have been shot in London and Mumbai and are ready for release.

"Young people are always looking for fresh forms of entertainment and who knows the pulse of this audience better than the audience itself. 'Luv Reels' is India's first user generated film series and it could potentially be the start of something very powerful, " Aditya Swamy, senior vice president (Sales and Marketing), MTV India, said in a press release.

The movies will be on air every Saturday starting July 3.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT