Ushers given 1970s-style uniforms to promote Ajay Devgn film

Ushers given 1970s-style uniforms to promote Ajay Devgn film
Monday, July 12, 2010 11:21 IST
In a bid to promote director Milan Luthri's "Once Upon A Time In Mumbai" starring Ajay Devgn, Cinemax would tailor the uniforms of its ushers in the 1970s style - a tight red shirt and black bell-bottoms with a wide leather belt.

"It's quite colourful and one looks cool in a bell-bottom and a tight shirt, " Ajay told reporters after distributing the uniforms to couple of ushers.

Asked if he things that this film will inspire to bring back the style of the 1970s, he said: "We can only hope."

Produced by Ekta Kapoor's Balaji Films, "Once Upon A Time In Mumbai" features Ajay as underworld don Haji Mastan while Emraan Hashmi essays the character of Dawood Ibrahim.

Actresses Kangna Ranaut and Prachi Desai also play pivotal roles in the film.

The 1970s uniforms would be distributed to ushers of every Cinemax across the country.

"In 29 Cinemax across the country, there are almost 150 ushers and all will sport these customised uniforms until the film releases, " Cinemax's deputy general manager (Corporate Communications) Girish Wankhede told IANS.
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT