...of launching a line of khilone featuring his film's characters

Ahead of the release of his sci-fi film RA.One, Shah Rukh Khan will launch a line of toys for kids aged 8-15 years. The toys will be based on the likeness of SRK's and Arjun Rampal's characters.

Taking it forward
A source reveals that King Khan wants to create a huge franchise around the film after its release. Director Anubhav Sinha and SRK have had meetings with a couple of toy manufacturing brands to take the idea forward.

Kiddie inputs
Since the film caters to kids, the actor has also consulted Aryan and Suhana to give him ideas for the toys. "Aryan is a big superhero fan and he contributed his ideas on the film as well.

Shah Rukh plans to go all out for the marketing of RA.One, making it a brand along the lines of Iron Man. There is also talk of a sequel if the film manages to score at the box-office."

In the past, Rakesh Roshan also brought out toys based on characters from Krrish when the film was a huge hit.