Accompanied by leading man and close friend Vivek Oberoi, Aishwarya Rai has been travelling all over north India to promote "Kyun Ho Gaya Na". In places like Nagpur and Indore, her presence was greeted with whoops of joy by fans.

"It was awesome. Every city greeted us with so much enthusiasm. The audience seems so curious to see the film," said Aishwarya.

Also with them was producer Boney Kapoor, minus Sridevi but with a good distributor-friend. "I don't have my beautiful wife with me. But I do have my lovely friend for company and that's good enough," he said.

As for Vivek and Ash, they handled all the personal queries with great aplomb, steering the conversation back to the matter on hand. "I've never felt so close to my fans before," said Vivek.

No wonder, more and more film units are undertaking these promotional tours. Although a film's fate isn't always bettered by these goodwill tours, at least fans in far-flung places get to see their favourite stars.