With changing times in Bollywood, now-a-days movie promotion has become one of the most important factors contributing to a film's success and production houses use aggressive marketing strategies and some out of the box ideas for the same.
In symmetry to this, 'Help' has already managed to set ablaze the markets with the bikini photos of Mugdha which have been doing the media rounds lately.
Now we see some ecstatic intimate pictures of Bobby & Mugdha from 'Help' and from one of the pictures one can easily guess a near lip-lock between the two, which has come out as a latest tool of promotion for the film.
But have Mugdha and Bobby really locked the lips in the film or not, well this still remains a mystery, which the makers of the film might reveal at later stages of promotion.
"'Help' is about a married couple reviving their relationship after some turbulent times. Therefore, we did have a lot of scope to rope in some romantic scenes between Bobby and Mugdha, without diluting the impact of the horror genre of the movie and to add, the location of Mauritius perfectly complimented the situation.
However I would not wish to reveal whether or not there is a lip locking scene between Bobby and Mugdha. I guess we should leave it to the audiences to look out for the same in the movie" says director Rajeev Virani.
'Help' is a supernatural horror that draws upon the story of a malevolent spirit that refuses to leave the human world. Protagonist Vic (Bobby Deol) is a successful horror film director in Bollywood and is married to Pia (Mugdha Godse).
Mugdha, who is very excited about the film, says "I am awaiting Help's release as it will be one of the most important films of my career." When asked about her close scenes with Bobby in the film, she adds, "Well I don't feel there should be much ado like my bikini scenes.
"All the intimate scenes have been very aesthetically shot and like the bikini scene, the romantic scenes were also a requirement of the script. They have helped to portray the depth of love between Pia and Vic. I feel Rajeev has done a great job."
Bobby has always had a romantic image and Mugdha looks at her glamorous best in the movie, without her styling being too much over the top because she also had to look ghastly alongside looking gorgeous.
Over the past years, kiss and intimate scenes have always created a stir in movies, giving the movie and the stars good publicity by creating a controversy.
Whether it was the famous lip lock between Karisma Kapoor and Aamir Khan in Raja Hindustaani, or Hrithik Roshan and Aishwarya Rai in Dhoom 2 or Emraan Hashmi in virtually every movie of his.
Well, if 'Help' really has a kissing scene, we will have to wait and watch whether it manages to create a similar stir.