Aisha To Face Competition From Don

Aisha To Face Competition From Don
Thursday, August 05, 2010 12:25 IST
By Santa Banta News Network
Two releases separated by a week couldn't have been more distinct than this. After a men-affair like Once upon A Time In Mumbaai which was largely dominated by Ajay Devgn and Emraan Hashmi, is time for some female bonding with Aisha hitting the screens this week.

The promos clearly indicate that this would be a women-dominated show. Aisha clearly is the launch-pad for Sonam. Dad Anil Kapoor and sister Rhea have come together to ensure that this indeed happens.

The film is primarily targeted at the urban audience since the entire set up of designer bags, Victorian costumes, high society parties, sprawling farm houses and the basic narrative style is clearly closer to a Farhan Akhtar than, say for example, Subhash Ghai.

This means that the film would primarily be arriving at multiplexes with limited presence in single screens. This makes sense as well since Abhay Deol, the lead actor in the film, has primarily been appreciated by the thinking audience so far and he too isn't quite leading from the front here.

One can't expect an extensive release for Aisha which doesn't qualify to be a 1,000 prints affair. Enjoying a moderate release for itself, Aisha should take an average start (in the 50–60 percent range) and then wait for the word of mouth to catch up if the product is indeed good.

Owing to the fact that the film's music is reasonably popular and the promos too have been appreciated amongst the target audience – the elite – Aisha could find itself in a safe zone unless the final product is a total letdown.

A word of caution though – Aisha, despite arriving solo, would face competition from Once Upon A Time In Mumbaai, which would be seeing good eye balls coming it's way for second straight week in succession.
Ramayana: Part 1 Wraps Up Filming - Ranbir Kapoor Calls It His Most Important Role!

The much-awaited mythological epic Ramayana: Part 1, helmed by acclaimed director Nitesh Tiwari, has

Tuesday, July 01, 2025
Sara Ali Khan and Aditya Roy Kapur Take Mumbai Metro Ride to Promote Metro In Dino!

In a refreshing break from the usual film promotion routine, Bollywood actors Sara Ali Khan and Aditya Roy

Tuesday, July 01, 2025
Vaani Kapoor's Thrilling OTT Debut 'Mandala Murders' to Premiere on Netflix!

Netflix and Yash Raj Films (YRF) are set to release their highly anticipated crime thriller series, Mandala

Tuesday, July 01, 2025
'Four More Shots Please!' Season 4: Prime Video Confirms Final Season of the Hit Series!

Prime Video has officially announced the fourth and final season of its popular series Four More Shots

Tuesday, July 01, 2025
Tanvi The Great Trailer Receives Rave Reviews from Shah Rukh Khan and Anil Kapoor Ahead of Its Release!

The trailer for Tanvi The Great, the much-anticipated directorial project from veteran actor Anupam Kher, has

Tuesday, July 01, 2025