With the toll following the cloudburst in Leh district steadily increasing to nearly 200, several B-town celebs have come forward to express their support to relief efforts on the ground.
Priyanka Chopra, Deepika Padukone, Shabana Azmi and Kunal Kapoor have tweeted their support to child rights organization Save The Children, which is leading NGO efforts to provide humanitarian assistance to the affected in Leh district.
More than a 1000 people visited the NGO's website immediately after the tweets, wanting to help.
Priyanka Chopra, who has spent a lot of time in Leh when she was younger, tweeted "Save the Children is in leh helping affected c:hildren and their families..pls donate now at www.savethechildren.in to support their efforts" and also announced that she and her family are trying to help the victims there. Deepika too tweeted a similar message, asking her followers to help out.
Kunal Kapoor made an impassioned plea on Twitter, "I request people to make small contributions to help the affected children of Leh region.
Children are the most vulnerable and it is now important that they get clean drinking water. We know how unsafe drinking water can lead to diarrhoea and cause even death among young children. Small steps on your part can go a long way to help save children."
"Save The Children has been working in Ladakh for over 40 years but we have not seen a natural calamity of this magnitude, " says Sharif Bhat, Save the Children programme manager, who is also from Ladakh.
"The team in Ladakh is working in extremely difficult circumstances as they also have to cope with missing family members, colleagues and friends. The families of our colleagues are still taking refuge in the mountains or in the local mosque for fear of more flooding."