Why Mandira agreed to endorse a Lingerie brand

Why Mandira agreed to endorse a Lingerie brand
Tuesday, August 17, 2010 14:34 IST
By Santa Banta News Network
Actress and television presenter Mandira Bedi has been signed as the new face of Bodycare lingerie, one of the leading makers of intimate apparels and undergarments in India.

The iconic brand in the lingerie industry has introduced many innovations for the first time in India. The Procian printed panties were introduced in India by this company for the first time. The latest international technology of seamless lingerie has also been introduced by Bodycare.

On this occasion Mandira Bedi was quoted to have said that the woman consumers in India have become very conscious while choosing lingerie, which has paved the way for growth of the branded lingerie in India. She found Bodycare to be a cute, girly, and fun brand.

Bedi agreed to take it up mainly because she was given the opportunity to give her own input into the brand. She said that the brand has a wide range of collection including easy, comfortable, and stylish inner wear to sensuous lingerie.

Sanjay Dawar, MD of Bodycare Creations is very excited about this association. He said that the number of working women is increasing hugely and due to media exposure they are aware about the changing fashion trends. These women are very conscious about brands now as many international brands have entered the Indian market.

Dawar added that the men's inner wear industry has recently signed many Bollywood celebrities to endorse the brands. It has rather become a fashion statement for the youths of this time, he said.
Rashmika Mandanna's Foodie Adventures Stir Up a Storm with Her Trainers!

Popular South Indian actress Rashmika Mandanna recently found herself in a lighthearted spot of

Saturday, April 05, 2025
Pooja Hegde Speaks Out on Typecasting in the Film Industry: It's Time to Break Stereotypes!

Actress Pooja Hegde, one of the most sought-after talents in the South Indian film industry, recently

Saturday, April 05, 2025
Kriti Sanon Reflects on Her March Moments: A Perfect Blend of Work and Wellness!

Kriti Sanon, Bollywood's beloved leading lady, recently took to Instagram to share her vibrant

Saturday, April 05, 2025
Shah Rukh Khan Leads Tributes: Manoj Kumar’s Legacy in Indian Cinema and Patriotism!

The passing of legendary actor and filmmaker Manoj Kumar has left a significant void in the Indian film

Saturday, April 05, 2025
Salman Khan Remembers Manoj Kumar: A Tribute to the Legend Behind 'Kranti'!

Bollywood mourns the loss of a cinematic icon as legendary actor and filmmaker Manoj Kumar

Saturday, April 05, 2025
ADVERTISEMENT
ADVERTISEMENT