John Abraham is upbeat about his forthcoming film "Jhoota Hi Sahi" and he'll be promoting it through popular online reality show "MTV Roadies Battleground 3-Highway To Hell", which even has a helpline named after the actor's character in the movie.

Comparing the film and "Roadies", John said: "It's a very different role of a simple guy, just like the contestants of 'Roadies'. It's a great film and I am very proud to say that the entire cast and crew has done a fantabulous job."

"Jhoota Hi Sahi", earlier titled "1-800 Love", is director Abbas Tyrewala's second film after the hit "Jaane Tu Ya Jaane Na". And John likens the freshness of the movie to British romantic comedy "Notting Hill".

"'Jhoota Hi Sahi' is one for guys who want to see a young, fresh film. It's probably in the space of a 'Notting Hill' in terms of its freshness, " John told reporters at the launch of the 'Roadies' show at JW Marriot here Monday.

As his character Sid in the film, John would lie and confuse the contestants but would leave a clue to cross the edge and win the contest.

"Sid loves to lie. He lies to get his love back without cheating and the beauty about the clues here (in 'Roadies') is I will help the contestants bend the rules but will make sure they don't cheat, " said John.

'Sid Helpline' would be available to the contestants from time to time, whereby they can pick up the phone, dial the number, speak to Sid and he will tell contestants on how to bend the rules, go ahead and win at any cost.