Emraan Hashmi-starrer Crook " It's Good To Be Bad has become the target of a crook in real life!
Fuming producers
Producers Vishesh Films were supposed to release the theatrical promo just before the movie's release date -- October 8. However, the promo has already leaked on YouTube, leaving Mahesh and Mukesh Bhatt fuming. The Bhatts have been forced to redo the promo and create something new with what they had shot.
Says director Mohit Suri, "The promo was uploaded by an anonymous source. It has been getting a lot of hits and views. The film is nearing release and we can't waste any more time. To redo the promo shoot would take two days and the edit another two days."
Bitter reality
Adds Mukesh Bhatt, "This was one of our more significant promos and we had kept it under wraps. We wanted to release it nearer to the film's release. But watching it already playing on YouTube did shock me. It is very sad, but a bitter reality. Anyway, we will create something different and more impactful."
Crook has Emraan Hashmi pair up with newbie Neha Sharma besides Arjan Bajwa who was last seen in Fashion. The film deals with racism in Australia.