John Abraham has now launched his own brand of merchandise beginning with his JA range of tees.

The actor is personally designing each t-shirt which features messages such as 'Pain is temporary, Pride is forever', 'I look like John Abraham', and 'Love is when two hearts beat as one'.

The collection is available on his website (http://www.johnabraham.com/).

This is the first step for Bipasha Basu's beau in ventures apart from acting. If Bips can get into fitness videos, why can't John do merchandising?