Bollywood star Akshay Kumar has raised voice against a very sensitive issue, which is often ignored by all of us. The actor, who is Brand Ambassador of the Special Olympics, has started campaigning against the use of the word 'retard' for the mentally challenged people.

The 43 year old actor is not the only one in this campaign as he is getting support from the big names of Bollywood in this noble step.

Now days, the micro-blogging site Twitter has become the most popular place to raise any issue and Akshay has also utilized this platform to speak for this noble cause. He posted informing that he is overwhelmed by the support he is getting from the industry people in this campaign to ban the use of word 'retard'.

Akshay feels that these mentally and physically challenged people should get the same kind of recognition like the other people get and they should be given a chance to blossom in their abilities.

Megastar Amitabh Bachchan has come out in support of Kumar and posted on his blog that Akshay wanted him to do a small TV bite stating how people should not refer to the disabled children with the term 'retarded'.

They should be rather handled with proper care and understanding and they should be supported to stand on their own feet, Mr Bachchan added saying that he felt good.

Apart from Big B, other Bollywood celebrities like Salman Khan, Katrina Kaif and Farah Khan also came out in support of this appreciative step taken by Akshay Kumar.

An overwhelmed Akshay tweeted that it feels great to get such a support from your own fraternity. He added that Mr Bachchan, Katrina, Salman and Farah have promised on camera to support and show respect to the fellow citizens with special requirements.