Isn't it ironic? Ashmit Patel went into the Bigg Boss house to make his 2007 MMS scandal, a thing of the past.
He wanted to clear his name, put the whole thing behind him and move on.
But all he has managed to do is bring that ugly episode back into focus, three years later.
Interest in the 1 minute 32 second-clip has been renewed and right now, it is grabbing more eyeballs than it did when it first surfaced.
Of admissions and denials
The clip is being fervently searched for on YouTube, search engines and even porn sites.
On the very first day of the show, he discussed the infamous clip with co-contestants, professed innocence and even shed tears because he was accused of leaking it, post his break-up with the actress.
Also, at the time, Sen had claimed it wasn't her in the clip. Her ex has now admitted on national television that it was indeed her, generating more excitement.
Everyone's watching
Titled 'Riya-Ashmit new MMS scandal' the clip has been re uploaded on YouTube on October 5 and has amassed a huge number of hits.
Apart from the video, two kissing scenes the pair shared in a movie are also being watched. At last count, there were 126, 641 views and rising. It's not just YouTube where Patel's past is being discussed.
The clip is being viewed and circulated through mobile phones, porn sites and personal blogs. Those who missed or didn't
watch it the first time around are going to watch and download it.The clip was the 27th most popular search on Google on Wednesday and made around 522, 542 views on another popular portal Dailymotion.com. It was also the most discussed topic on a TV forum tracking daily shows.
Sakshi Pradhan's MMS
MTV Splitsvilla Season 2 winner Sakshi Pradhan also has a new MMS scandal credited to her name. Sakshi is seen flirting and kissing a guy in the 14-second clip.
Interestingly, the clip was leaked a day after her entry in the Bigg Boss house. The MMS apparently shows Sakshi auditioning for a role and is heavily searched for on the web.
