While Salman Khan's dosts are doing it to show support to the actor, you can buy one too

Salman Khan's recently launched Being Human watches are being picked up by fans and well-wishers of the actor.

Many people close to the actor have picked up quite a few timepieces to show their support to Khan and his charitable organisation.

The watches cost between Rs 12, 500 and Rs 22, 000. A more economical version (Rs 7000 upwards) will be launched in a fortnight.

Photographer Munna Singh who considers the actor his guru, has bought one. He says, "Yes, I have bought one, and I think it's a great way to support the cause.

My brother Ajay recently did a shoot for his campaign." Another photographer, who hero-worships the actor, has been flaunting his watch worth Rs 19, 000.

No middlemen

Even Salman's buddy Nadeem, who is with the actor 24/7, sports the chunky ghadi on his wrist.

A source close to the actor says, "Seventy eight per cent of the money from the watch sales goes to the Being Human Foundation, while 22 per cent goes to the shopkeeper.

There are no middlemen to commit fraud, and the money directly reaches the needy. This festive season, people should gift these watches to loved ones. Apart from looking great, they also help someone in need."

The watches have been personally designed by Salman and manufactured by Arun, who normally only takes orders for customised watches that costs lakhs.

The actor wanted to gauge the initial response to the watches hence there'as been no advertising blitz surrounding it.

After watches, the next franchise to be released will be Being Human T-shirts, which will be available at Cotton World stores around the country. They will be priced Rs 400 onwards.

Where to buy

Watches of Switzerland (Linking Road, Bandra)

Just in Time (Colaba, Dadar, Irla, Andheri Lokhandwala, Ghatkopar, Vashi)

Benzer (Breach Candy)

Swiss Paradise (Borivali)

Prime Watch Store (Oberoi Mall, Goregaon)

R City Mall, Ghatkopar

Just In Vogue (Phoenix Mills, Infiniti Mall)

Popley la Classique (Bandra, Grand Hyatt)

Storeowners speak

*Aman from Watches of Switzerland says he's had a positive response. "The starting price is Rs 12, 500. People have been making enquiries about them."

*Rajesh from Just in Time feels they should be promoted better. "A lot of people aren't aware that they are available in select stores. I think they should advertise."