The ministry put its foot down Wednesday on the content of "Bigg Boss 4", which is replete with obscene language and private moments between celebrities on national television without much censorship.
Imagine TV's "Rakhi Ka Insaaf" has also been ordered to be aired only between 11 p.m. and 5 a.m.
The channels will also have to schedule the repeat telecast of these shows in the same time slot and have been barred from share any video footage of their shows with news channels for promotions.
Actors and former "Bigg Boss" participants have hailed the ministry's notice, which it issued as it felt that the show's content was not fit for family viewing.
Model Aanchal Kumar, who was on "Bigg Boss 4" until last week, told: "I think they have taken the right decision. The quality of the content has gone down to a large extent. I was a contestant on the show, so I can say there were a few situations which made me feel uncomfortable and uneasy."
Actress turned host Mandira Bedi posted a message on Twitter: "I haven't always been in concurrence with some of the previous criteria for censorship. But this, I think is a good call by the I&B ministry. In contrast, 'KBC 4' (Kaun Banega Crorepati) is clean, wholesome entertainment with a highly respectful host and rates brilliantly. Now that's good television."
The fourth season of "Bigg Boss" spelt controversy from its first day - more so with the line-up of Rahul Bhatt, Ashmit Patel, Seema Parihar and two Pakistani contestants - Begum Nawazish Ali and Veena Malik - among others.
WWE wrestler The Great Khali added zing to the show with his surprise entry, and when Dolly Bindra walked in, it raised many eyebrows within the house. She played a troublemaker from day one and finally ended up irking even model-actor Sameer Soni, who had until now been one of the most sane contestants on the show.
Thanks to their severe verbal fight, both have been evicted out of the show.
Even TV actors Sara Khan and Ali Merchant's wedding on the show created a lot of confusion, especially after a Bhopal resident filed a petition against Colors for the "fake wedding".
Also, Veena Malik and Ashmit Patel's intimacy is becoming too hot to handle.
The channel is also trying to spice up the show by bringing in former "Baywatch" babe Pamela Anderson on "Bigg Boss".