Did you know that business tycoon Yash Birla loves roaming around barefoot in the Hindu pilgrim town of Vrindavan?

Such little-known facets of Indian celebrities are about to be revealed to the public on a new TV show "Power Trip" by model-turned-columnist Shobhaa De.

After her serial "Lipstick" for Zee TV, which did reasonably well, she is now back with the new weekly programme on Sahara One channel that will be aired every Sunday.

"I knew one thing - that I did not want to come up with a soap for now though I have two programmes of mine soon on TV," tells De.

"For a long time I had this idea in mind to host a TV show and use my contacts of the most powerful Indian men and women that I have met over these years. Do it in a way that has never been done before."

The show promises to be vibrant, spicy and fun. The most powerful people in India relax on the show and let their hair down and have a frank and friendly conversation with De.

For instance, she gets businessman Adi Godrej to confess: "I don't like salwar kameezes!"

And Harsh Neotia of Ambuja Cements says he owns "a single Titan watch". He also admits to "breaking down" in his cabin soon after taking over the cement company.

The discussions will range from business to competition, courtship, privacy and politics among other things. The show will be telecast every Sunday at 12 noon.

Other celebrities on her show include Swati Piramal of the Nicholas Piramal group, who tells De that she loves cooking and has a fondness for "fairies and elves".

Yash Birla talks about reading Page 3 but also reading the pink papers. He reveals how he loves "walking barefoot in Vrindavan" and that his idea of a perfect holiday is the Himalayas.

Vikram Mehta of Shell tells De that even liberal Indians aren't very liberal when it comes to Hindu-Muslim marriages.

This and more is what De promises in "Power Trip".

As for her TV serial "Lipstick", she says: "We could not stretch it too much so it was in the best interest of all that we ended the serial. I think it is the right thing to do, considering something cannot be forced upon the audience."