The list is big -- from Anil Kapoor and daughter Sonam Kapoor and Ajay Devgn with wife Kajol and kids to Akshay Kumar and wife Twinkle -- everyone has taken time off from their schedules to bring in 2011 in Goa.
With as many as 98 Hindi films under-performing drastically, activity in Mumbai's studios has come to a near-standstill. The only major film to be shot in studios in December was Anees Bazmi's Ready, with the star of the year, Salman Khan.
Bazmi, despite being regarded as one of the more box office-friendly directors, was not in the mood to rejoice. After admitting that his latest comedy No Problem had failed to live up to expectations, Bazmi was reprimanded by producer Anil Kapoor for calling a spade a spade.
"No Problem will finally be one of the profit-making films of the year, " says Bazmi, when in truth there were only 15 profit-making films in 2010, including Abhishek Choubey's Ishqiya, Karan Johar's My Name Is Khan, Dibakar Banerjee's Love Sex Aur Dhokha, and Anusha Rizvi's Peepli (Live). Recent releases Band Baaja Baraat and Tees Maar Khan also seem to be doing well.
Reeling under the impact of massive flops, Mumbai's studios are wearing a deserted look this year-end.
Shailendra Singh, Managing Director of Percept Pictures, who organises the Sunburn Festival in Goa admits that this year the volume of Bollywood stars heading to Goa is much higher than other years.
Says Singh, "We expect an unusually large turn-out of stars at the Sunburn festival this year. Hopefully Bollywood will return rejuvenated with a better report card next year."