To a Rs 3 crore beer endorsement deal. Stuck to his guns even when they doubled the offer

Vivek Oberoi appears to be inspired by Sachin Tendulkar. While the cricketer refused Rs 20 crore to endorse a liquor brand, the actor turned down an endorsement deal from a beer major that offered him Rs 3 crore a year.

A source close to VO says, "Vivek is very clear that he does not wish to be associated with any alcohol or smoking brand. He does not want to promote vices that will damage the health of his young fans.

A beer company recently asked him to be their brand ambassador as they felt he connects to the youth in a big way.

He immediately said no."

But the brand in question refused to take no for an answer. The source says, "The company came back and doubled the money to over R6 crore but the actor just wasn't interested.

VO would never spoil his image and is very careful about the brands he endorses. Also, he's a big fan of Sachin Tendulkar and was inspired by his example."

Said no to...

Boxer Vijender Singh, cricketer Irfan Pathan and actors Celina Jaitly, Soha Ali Khan and Irrfan Khan " alcohol, cigarettes or gutka

Kareena Kapoor non-vegetarian products

Bipasha Basu and John Abraham an aphrodisiac

Bipasha condom ad

Said yes...

Akshay Kumar, Jackie Shroff and Kay Kay Menon cigarettes

Shilpa Shetty, Saif Ali Khan, Yuvraj Singh, Harbhajan Singh, Mahendra Singh Dhoni, Shah Rukh Khan, Abhay Deol liquor/alcohol brands

Govinda, Zayed Khan, and Fardeen Khan gutka/paan masala