Ritesh Sidhwani is planning a unique promotional gimmick for his film Game starring Abhishek Bachchan and Kangna Ranaut. He wants to involve audiences with his whodunit thriller.
All you have to do is see the promo and write to the producers what you think the film is about, and you stand to win big a cash prize or an all-expense paid trip to Istanbul where a large part of the film is filmed.
The film also stars Jimmy Shergill and debutant Sarah Jane Dias.
Ritesh explains, "Our plan is to create a right mindset for the audience even before the film releases. Next month we plan to roll out a contest where we will be giving clues based on the characters of the film.
The viewer will then have to write out a script based on the clues given."
The basic premise of Game is one night, four strangers, and one island. Sidhwani adds that the script that comes close to the actual plot of the film will win the prize.
"We want the applicants to be creative and think of all the possibilities that can happen with four people spending one night on an island. The first promo introduces the four characters to the audience."
Game has also been shot in Greece, Thailand, London and Turkey. The producer swears it will bring back the edge-of-the-seat genre to B-Town.
Apart from writing a script based on the promos, Sidhwani will also be creating a quiz based on the four main characters. "It will be on the lines of Kaun Banega Crorepati.
We will ask one question based on the characters in the promo and provide four options for each question.
There are 20 questions which will be given out in a series of sequence. The idea is to familiarise the audience with the plot and also make sure they are alert while seeing the promos."
Game releases on March 18.