Shah Rukh Khan's superhero flick Ra.One's DVDs will feature alternate endings. The concept isn't new at all. B-Town (rarely) and Hollywood home video companies use it to great effect.

Reveals a source, "Shah Rukh initially toyed with the idea of releasing theatrical versions of the film with alternate endings. But he soon decided it wasn't worth the risk and settled on the DVD option."

"SRK has kept the making of Ra.One extremely interactive. He's taken opinions from experts as well as the layman and even his kids Aaryan and Suhana.

The attempt is to make sure the film is well received across the board. However, when it came to the climax he was unsure how to end the story. Hence, the option of multiple endings in the DVD."

Hollywood films

28 Days Later
Little Miss Sunshine
I Am Legend
Clash of the Titans

Bollywood films

Silsila
Sholay