/> Utter excitement prevailed at a wedding in Gurgaon when Madhavan and Kangna Ranaut "gate-crashed" at the festivities as part of a contest that was undertaken to promote their latest film.

Says Madhavan, "It was the wedding of a couple Anand and Shikha in Gurgaon.As part of the promotion of Tanu Weds Manu the film's campaign team had carried out a contest where a couple who had fallen in love and married like the film's protagonists would be paid a visit on their wedding.As per plans Kangna and I reached the wedding venue on Monday evening."

Says a source, "It was a really sad and funny sight. Sad, because the solemnity and sanctity of the occasion was disrupted. And funny, because the entire congregation including the bride and groom forgot about the wedding and made a beeline for the stars."

Madhavan naturally plays down the chaos, "Yes there was a certain amount of excitement when Kangna and I got there. But I don't think we disrupted the proceedings.The bride and groom were of course ecstatic to have Tanu and Manu in their midst."

After the mandatory dance steps and pictures the two stars fled the scene, having done their contractual obligation. But leaving behind a looming chaos and a larger question.

Is the entertainment business now violating our private and solemn occasions?

Interestingly one television channel NDTV Imagine is all set to make further tamasha out of our private weddings.

Says the channel's CEO Samir Nair proudly, "Our channel is now going into two indigenous reality shows based on the wedding festivities.

The third season of the Swayamavar series where celebrity selects his or her spouse on camera, will feature television actress Ratan Rajput who's made quite a name for herself on Agle Janam Mohe Bitya Hi Kijo. We're proud of Ratan because she started on our channel in the soap Radha Ki Betiyan. Now she returns to select a husband."

But the big fat original reality-wedding on NDTV Imagine is Shaadi 3 Crore Ke where all the festivities, behind-the-scenes activities, the tension and ecstacy of a real Punjabi wedding in Delhi would be captured on a day-to-day hour-upon-hour basis."

Explains Nair, "The idea for Shaadi 3 Crore Ki germinated from a marital alliance in Delhi BV We heard about the Saigal family whose daughter was getting married to a boy in the Gawa family.

They could afford only a 15-20 lakh rupee wedding. We upped the ante to Rs 3 crores. In return all they had to do was let us record every incident event ceremony and ritual at the wedding.This would be the first live recording of a real wedding running into 16 episodes."

We wonder what's in store for reality-show addicts next. A live funeral?