In keeping with its reputation for acquiring big projects at formidable prices, Shree Ashtavinayak Cine Vision Pvt Ltd has once again surpassed other distributors in the race by acquiring the Mumbai rights of Keshu's "Family".

However, Rupen Amlani, vice-president, marketing, Ashtavinayak, said: "All I say is that the price we paid for 'Main Hoon Na' still remains the highest ever price paid for a film so far."

This is the second time that the famous distribution and production house has acquired a Raj Kumar Santoshi film. Prior to this, it had acquired the rights of "Ranveer", but the film could not take off.

Amlani also revealed that Ashtavinayak had no regrets about losing out on "Swades", for which it was negotiating until very recently, reports Bollywood Trade.

"We decided to opt out of buying the film because there were issues other than its price which we could not compromise on. Subsequently we decided against buying the rights of the film," he revealed.

Ashtavinayak is now gearing up for its formidable line-up of releases in the coming few months, from the Ajay Devgan starrer "Insaaniyat" to Nitin Manmohan's "Tango Charlie" and "Dus", Prakash Jha's "Apaharan" and Feroz Nadiadwala's "Phir Hera Pheri".