Mainstream Hindi film audiences have become a fickle-minded lot, and for industry folks - notorious for
following trends blindly - the way to their heart and pockets has become a wearisome maze.
This past year, Bollywood filmmakers have tried their hands at an array of themes - including skin flicks,
reality-inspired films, romantic capers and India-Pakistan feel good movies - but with mixed luck.
Just when it was claimed "sex sells", audiences give the thumbs down to Mallika Sherawat, Bipasha Basu
and the lot. And when it seems "stars are out, offbeat is in" after disasters like "Lakshya," "Deewar: Lets
Bring Home Our Heroes" and "Kyun... Ho Gaya Na", cine goers made the run-of-the-mill "Main Hoon Na" and
a clever concoction like "Veer-Zaara" hits.
When the idea gained ground that emotions are in and action is out, "Dhoom" took everybody by surprise
with its appeal. And when Yash Chopra Productions' "Hum Tum" showed that proper marketing is the key to
box-office bonanza, a series of Ram Gopal Varma's well-packaged movies sank without a trace.
Though Bollywood came up with some rather unusual themes including lesbianism, India-Pakistan friendship,
the plight of HIV positive people, tales of encounter specialists and saffronisation of the police force, the
search continues for the best formula to crack the box-office gloom.
"It is unfortunate that a lot of small budget offbeat films have turned out to be unwatchable. There is still a
crisis of content, which, in this current self-congratulatory phase, the industry is not addressing," quips trade
observer Deepa Gehlot.
While the failure of new wave cinema has led big-money corporate houses to look at huge projects with
stars, a few like The Factory, Pritish Nandy Communications, iDream Productions, Crossover Films and
Metalight Productions Private Limited are struggling to fund smaller films. The script workshops set up by
Subhash Ghai and UTV respectively are yet to impress and nothing substantial has emerged from iDream's
much-publicised script bank.
The herd mentality is still very much in place. Over the last few months, there were a half a dozen
sex-oriented films, then half a dozen cop movies, followed by an equal number of war films. Plagiarizing from
Hollywood continues unabated, and what is making the followers of trends even more baffled is that
romances or family dramas are doing just as well as smartly executed action and films high on sensual
appeal.
Last heard, nearly half a dozen Bollywood filmmakers are directing films based on Francis Ford Coppola's
classic gangster film "The Godfather" and after "Veer-Zaara," rural India will find cinematic representation in
Ashutosh Gowariker's "Swades". The success of "Swades" may well usher in another spate of such films
like his previous internationally acclaimed venture "Lagaan" had inspired "Mumbai Se Aya Mera
Dost".
Trade observer Tarun Adarsh says among the films to look out for in the week ahead is "Khamosh Pani" by
director Sabiha Sumar and starring Kiron Kher and Aamir Malik which is expected to release on December 3.
Up next will be "Musafir" by producers White Feather Films and director Sanjay Gupta starring Sanjay Dutt,
Anil Kapoor, Aditya Pancholi, Mahesh Manjrekar and Sameera Reddy.
"Rok Sako To Rok Lo" by producer Planman Life and management guru Arindam Chaudhuri will release
alongside with newcomers like Yash Pandit, Manjari Fadnis and appearances by Sunny Deol and Namrata
Shirodkar.
And, the much-hyped "Ab Tumhare Hawale Watan Sathiyo" by producer-director Anil Sharma and starring
Amitabh Bachchan, Akshay Kumar, Bobby Deol, Naghma, Kapil Sharma, Divya Khosla and Sandali Sinha is
expected in second week of December.
Adarsh says that apart from "Swades", horror-flick "Ho Sakta Hai," intense dramas like Rituparno Ghosh's
"Raincoat" and "Rog", fun films like "Dil Maange More", "Padmashree Laloo Prasad Yadav", "Shaadi Karke
Phas Gaya Yaar" and animated films like "The Incredibles" and "Aabra Ka Daabra" would set the trends that
most of Bollywood will follow in the year ahead.