"Dabangg" actress Sonakshi Sinha has been appointed as the brand ambassador for cosmetic brand Fem Fairness Bleach. Fem is a product of Dabur India, which has recently acquired it.

"As a consumer, I have been associated with Dabur for years now. So, it gives me great pleasure to be associated with a large beauty brand with a stature of Fem and be the face for the brand," said Sonakshi.

This is not the first time the 23-year-old has endorsed a cosmetic brand. Earlier she replaced actress Katrina Kaif as brand ambassador for beauty soap brand Dyna.

Riding high on the success of "Dabangg", the actress is busy shooting for Shirish Kunder's "Joker" along with Akshay Kumar.