Karan Johar is on an endorsement spree. After clothing and coffee ads, he has now signed on as the brand ambassador of a television network for a big amount.
Says KJo, "I am signed on the high-definition campaign for the Star bouquet of channels. It's partly because of my association with Koffee With Karan.
I have done that chat show for their channel for four years and they wanted a filmmaker to be a part of their TV and technology-based campaign. I am also good friends with Uday and Shankar from the Fox-Star team hence when they asked me, I signed on.
I have shot a TV, print and press campaign. I will always be there for this high- definition campaign whenever I am needed."
He adds, "I'm very careful about what I endorse. I only endorse what I feel comfortable about and believe very strongly in. I believe strongly in the Star network. Koffee is a globally viewed show.
I am represented across the world and a big part of my persona is the talk show. While its repeatedly shown in India it's also viewed by everyone across the world."