What happens when four men get together for holiday in Pataya? First time director Gorky answers this in "Men Will Be Men", a commonly used tagline, and says it was tough shooting the comedy in just seven days.

"It was really tough shooting a comedy in seven days. The weather too played it's part in spoiling all plans, but all in all it was a great experience and everybody had lots of fun. I think its shows in the film, " said Gorky, who worked as an assistant director with Kundan Shah for five years.

The director has roped in popular television actors Rajesh Kumar, Gaurav Chopra and Rohit Khurana along with Rahil Tandon, to play four friends. Zeenal Kamdar will also be seen in the movie.

Before moving to big screen, Gorky scripted and directed the TV show "Krishna Arjun" on Star Plus. Then he moved to Indonesia where he directed and shot music videos and some local programmes.

In 2008, he came back to India and with his wife set up the 4 Lions Films production house, which is currently producing "Geet" for Star Plus.

Made on a budget of about Rs.1 crore, the film about four men and their vacation in Pataya, is releasing with 75 prints in India only.

"It's an interesting concept where a tag line has been converted into a film script. It was a challenging idea for us at Idiot Box and we hope that the audiences warm up to the film and the idea, " says Samar Khan from Red Chillies Idiot Box, line producer of the comedy.

Red Chillies Idiot Box is the TV arm of Shah Rukh Khan's Red Chillies Entertainment.