Salman Khan and producer Bhushan Kumar are sparing no expense (or effort) to ensure that Ready gets the same adulation Dabangg did.
After re-shooting Character Dheela, Sallu hasn't simply got the lyrics changed for the track Dhinka Chika 'Tweak the lyrics', he has re-shot the song as well!
Not enough
Says a source, "Salman has been sitting with Bhushan every day, chalking out steps on how to improve every bit of the film. He feels songs pull in audiences.
After all, Munni Badnaam Hui was 2010's biggest hit. Dhinka Chika was originally shot in the streets of Bangkok with Salman, Asin and dancers in the background.
However when Bhushan, Salman and the creative team of Ready sat and watched Dhinka Chika in Mumbai, they were appalled. "
Incidentally, Dabangg also re-shot two songs, one of which was Tere Mast Mast Do Nain.
Random places
"The team felt that a song that had the potential to be a chartbuster couldn't be shot at random locations.
They put up a set against a festive carnival-like atmosphere in Film City and re-shot the song. The music video has been directed by Sumit Dutt and the dance choreographed by Mudassar Khan. "
Says Kumar, "Yes, we re-shot Dhinka Chika as the whole team felt that the visuals didn't suit the song. When we are doing it for the betterment of the film, cost is no factor. Bhai (Salman) told me that we should do something different. "
Gimme value!
Adds the producer, "He says songs should be extraordinary as people get attached to them. Without terrific visuals attached, there is no value to the film.
So Ready, which is made at Rs 55 crore, can re-shoot a song costing R 2-3 crore to enhance its quality. In Bangkok, we shot at live locations without any concept locations with just Salman, Asin and the dancers.
This is the first song we shot but somehow the visual impact was missing. We constructed a set in Film City with a very bright, colourful, festive atmosphere. "