Want to see Zindagi Na Milegi Dobara teaser? Click!

Want to see Zindagi Na Milegi Dobara teaser? Click!
Friday, May 06, 2011 13:13 IST
Producer feels the impact of the promo would be greater with an online premiere

In a marked change from norm, the first teaser promo of Ritesh Sidhwani's Zindagi Na Milegi Dobara will have an online release, not a theatrical one.

Most teasers are attached with the prints of current releases. However, the producers of ZNMD feel that since the film targets youth, the impact of the promo would be greater with an online premiere.

The cast of the film Hrithik Roshan, Farhan Akhtar, Abhay Deol, Katrina Kaif and Kalki Koelchin will attend an event, unveiling the film's promo.

Those wanting to get a first glimpse of the teaser will have to wait till May 15, the date it goes online. A source says, "The plan is to get the audience involved right from the beginning.

Everyone in the film also has an online presence and they feel that connecting with the web audience across the world will give them the right push for promotion."

Sidhwani says, "Our research showed that the core audience of the film comprises the youth. Also the reach and impact of online media is stronger than we credit it.

Hence, it was decided that the very first communication of the film should be through the Internet. We will release the first theatrical simultaneously on the mobile and digital platforms.

There will be a huge build-up leading to the event as well."
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT