SRK's Ra.One to be entered in record books

SRK's Ra.One to be entered in record books
Tuesday, May 31, 2011 13:30 IST
Shah Rukh Khan will enter his film in the Limca Book Of Records by circulating the longest fan mail in the world

In a unique promotional strategy for Shah Rukh Khan's next Ra.One, the superstar has planned to start the longest fan mail for the film. It will earn an entry in the Limca Book Of Records.

SRK will also unveil the film's promo across five cities in India soon. Says a source, "He plans his film's promotional strategies himself and in tandem with his team.

Now he has planned the events in such a way that before the sci-fi thriller releases, every Indian city would have heard of the film."

First of its kind

The source adds, "From today, he kicks off an inter-city tour that stars, normally do just a month before the release.

But, in a first-of-its-kind strategy, SRK will be travelling to five cities every month. He will span 25 cities in five months. While SRK travels solo for this tour Kareena Kapoor and Arjun Rampal join him for the other tours."

Shah Rukh kicks off the promotional tour in Mumbai today at Wadala. "He will then travel to Chandigarh, Indore, Delhi and Ahmedabad.

He will sign autographs and start the longest fan mail which will be circulated in all the cinemas and will continue till the release of the film."

The film releases on October 26.
Kareena Kapoor's Greek Getaway Goes Viral: 'Lungi Dance' on Vacation Wins the Internet!

Bollywood royalty Kareena Kapoor Khan is once again turning heads, this time not on the red carpet but

Friday, July 18, 2025
Should Raghav Chadha Shave His Moustache? Parineeti Chopra's Witty Response Breaks the Internet!

Rajya Sabha MP and Aam Aadmi Party leader Raghav Chadha sparked a playful debate online when he took

Friday, July 18, 2025
'Next time you see a service man or woman, say thank you,' says Sarzameen actor Prithviraj Sukumaran!

Prithviraj Sukumaran reflects on the everyday sacrifices of the men and women in uniform and how often

Friday, July 18, 2025
New trailer of Disney's highly anticipated Tron: Ares marks the return of Jeff Bridges!

Disney released the new language trailer of TRON: Ares, the highly anticipated third installment in the

Friday, July 18, 2025
Get ready to witness the epic world of Kanguva with its premiere on TV before OTT release!

Step into the spectacular universe of Kanguva - a saga of reincarnation, revenge and raw emotions - where

Friday, July 18, 2025