Director Indra Kumar used to order as much as 25 kg of jalebis (Indian sweet) daily for the entire unit to feast on. In fact, on the last day of the song's shoot, all the unit members including choreographer Ganesh Acharya and diet conscious Mallika had a party of sorts with hot jalebis.
"The item song was shot at Mehboob Studio, and the mood was so festive and celebratory that we decided to have sweets everyday in honour of the song! We ordered around 25 kilos of sweets for the entire unit and since sweets are always associated with celebrations, the entire mood of the crew used to be very upbeat, " said Kumar.
Mallika is already being talked about for her sizzling dance in the song "Shalu ke thumke" from the yet to be released "Bin Bulaye Baraati", but Kumar says "Jalebi bai" is a step ahead.
"The song promos will be up by this weekend, and we are sure it will be a huge talking point! Mallika has outdone herself as Jalebi bai, " he added.
"Double Dhamaal", a co-production by Reliance Pictures and Maruti International, will release June 24. The world premiere of the movie will take place on the same date at the International Indian Film Academy (IIFA) weekend, to be held in Toronto.