Big B out. Is Shah Rukh IIFA's new ambassador?

Big B out. Is Shah Rukh IIFA's new ambassador?
Friday, July 08, 2011 16:02 IST
Insiders inform the actor is being offered to step into the role, left vacant by Amitabh Bachchan

After going through the last two award shows without a brand ambassador, it seems that the next edition of the International Indian Film Academy (IIFA) Awards will have a new face. And it seems like, Shah Rukh Khan, who has been a sort of informal ambassador of IIFA this year, might be officially roped in.

Previously Amitabh Bachchan was the ambassador of the award function. However, he and the organisers, Wizcraft, reportedly parted ways early last year, albeit amicably.

SRK was being heralded as the new face of the awards after he confirmed to perform at the show in Toronto last month. However, it was only recently after a promo featuring him in the forthcoming telecast of the awards went on air that the organisers made the final decision, according to our sources.

A source informs that it was Sabbas Joseph, founder director of Wizcraft, who suggested his name. "While watching the promo, Sabbas remarked that Shah Rukh would make a wonderful ambassador," revealed our source.

No question

However, when contacted, Sabbas denied saying, "The question of approaching anyone doesn't arise."

However, our source reiterates, "Praising the trailer, Joseph commented that after Mr Bachchan, bringing in Shah Rukh seems to be perfectly natural."

Last year, after the Bachchans opted out of the award ceremony in Colombo, the organisers had approached Salman Khan to perform the grand finale. Consequently, buzz arose that he was going to be the brand ambassador.

But this year, the Dabangg actor couldn't make it to Toronto, as he was busy with Bodyguard. That's when IIFA approached SRK, who agreed to perform at the function.
Yudh Ka yeh charan ab Rann aur Mann dono pe khela jaega! The Legend of Hanuman S6 premieres on JioHotstar this Hanuman Jayanti!

This Hanuman Jayanti, The Legend of Hanuman returns with its much-awaited Season 6, bringing to life

Thursday, April 03, 2025
Chhorii 2 Trailer: Nushrratt Bharuccha Faces a Terrifying Battle Against Supernatural Forces!

The highly anticipated trailer for Chhorii 2 has finally arrived, showcasing Nushrratt Bharuccha in a

Thursday, April 03, 2025
Groove to Urvashi Rautela's Electrifying 'Touch Kiya' Song from Sunny Deol's 'JAAT'!

The makers of Sunny Deol’s upcoming action-packed entertainer ‘JAAT’ have set the stage on fire with

Thursday, April 03, 2025
Varun Sharma on 'Rahu Ketu': 'Comedy is My Happy Space'!

Bollywood’s beloved comedian Varun Sharma is set to reunite with Pulkit Samrat in the upcoming film ‘Rahu

Thursday, April 03, 2025
'Aashram' starring Bobby Deol breaks all stereotypes, continues to shatter records as India's most-watch series!

Amazon MX Player’s blockbuster series Aashram has once again raised the bar, captivating over 250 million

Thursday, April 03, 2025
ADVERTISEMENT
ADVERTISEMENT