The Lucknow University (LU) Friday denied permission to Bollywood superstar Amitabh Bachchan to visit its campus for promoting his latest movie "Aarakshan", which deals with the sensitive topic of reservation.

According to varsity officials, Bachchan and film director Prakash Jha were interested in coming to the campus for promotion of the movie. The duo was also to interact with the students on the campus as a part of the promotion activity.

"Taking into account the sensitive and controversial issue on which the movie is based, we have finally decided that the actor or anyone interested in visiting the campus for the promotion of Aarakshan will not be allowed, " LU spokesperson S.K. Dwivedi told reporters here.

"As the movie is based on a very sensitive topic, it could create differences on the campus, and at the same time can vitiate the varsity's education atmosphere. Considering all this, we today (Friday) decided not to allow anyone on the campus for the film promotion, " he added.

Dwivedi, however, could not confirm the exact date when the actor was to visit the campus and interact with students.

"At the same time, we want to make it clear that if the actor wants to visit the campus for other reason other than the film promotion, then he would definitely be welcomed, " said Dwivedi.