The Zindagi Na Milegi Dobara unit wants to show it cares. As it released just a day after the July 13 Mumbai bomb blasts, producers Ritesh Sidhwani-Farhan Akhtar and director Zoya Akhtar want to do something special for the victims.

They have decided that collections from tomorrow evening's show at certain multiplexes in the city will be shared among the victims.

They feel as the film has fared well at the box-office even in such difficult times, they have decided to contribute for the welfare of the blast-hit.