He has done everything from the list and beyond it to reach out to the audience.
He has not spared a single aspect and nor has he slowed down on the efforts to reach out on mass appeal. He himself is a hardcore Punjabi munda and even Breakaway has the theme of Punjabi's and their ever popular culture.
Previously he had worked with International singer and rapper, Snoop Dog, this time he wanted to go big and has two international singers as Ludacris and Drake. Which again adds up as a huge USP for the movie.
As Akshay believes in living a larger than life, He expects the same for his movies.
The theme of the movie, star cast, crew and obviously Akshay's excitement is evident from all the little teasers that we have gotten from the pre-release trailers and teasers.