Actor Shraddha Kapoor shall now not only be known as the very animated and the very lively young star but shall also be known as the fresh face of ‘Global Desi', designer Anita Dongre's high energy fashion label.

Global Desi aims to combine the modern with the traditional and the vivacious Shraddha Kapoor, who has generated a good buzz around herself with her first two movies, shall now stand for Global Desi's vision – global style, Indian threads.

Having played a studious girl in her debut movie, ‘Teen Patti' and then a bubbly, teenage-girl character in ‘Luv Ka The End', Shraddha is already being known for her ability to play diverse roles with ease and fits Anita Dongre's ‘Global Desi' thought perfectly, "The desi look with new-age styling".

Shraddha, looking extremely comfortable as she posed as the face of ‘Global Desi' was quoted as saying "I love experimenting with colours."

The ‘Global Desi' collection goes in line with the festive season coming ahead and spells out vibrancy in the same way as Shraddha does.