Vidya Balan has never exposed as much - but in the first look of "The Dirty Picture", inspired by late southern sex icon Silk Smitha's life, she has painted a perfect picture in an itsy-bitsy red blouse matched with luscious red lipstick.

The actress stands undaunted even as three men - Naseeruddin Shah, Tusshar Kapoor and Emraan Hashmi - get too close for comfort in the poster, which was released on social networking sites Friday.

"The poster and the logo of the film has a very 1980s feel to it because the movie is set in that period.

We will be launching the first trailer of 'The Dirty Picture' in Mumbai August 30," Girish Johar, head of acquisition and distribution, Balaji Motion Pictures, told over the phone from Mumbai.

The film is set to release Dec 2, the birth anniversary of Silk Smitha, who became a symbol of sensuality after featuring in bold and semi-nude roles. Later, financial crises and personal problems took a toll on her life.

It is this moving story that has been captured in this latest offering by Ekta Kapoor.

In tune with the period that the movie is set in, the Balaji unit has chosen to launch the first trailer at Galaxy, a single screen theatre in Mumbai.

"It is because the movie has the 1980s charm of Indian cinema, we chose not to go to any five star hotel or a multiplex to launch the first teaser. The theatre will be set up in a way that reminds people of good old times," said Johar.