Although three films are releasing this Diwali, the promotion of one of them is not as aggressive as it should be.
If Shah Rukh Khan is leaving no stone unturned for his RA.One and Hema Malini is doing her bit for daughter Esha's Tell Me O Khuda, Himesh Reshammiya was preoccupied during last week to promote Damadamm.
The reason being that he was overseeing the shoot for the promo of his next production venture, in association with Akshay Kumar.
It is learnt that the composer-singer-actor and now producer has joined hands with Akshay to produce a comedy of errors, slated to release in the second half of next year.
Apparently, Akki was always the first choice for the heroic character in the storyline. "So much so that Himesh and his team wouldn't have considered another actor until Akshay said that he won't be able to accommodate this film, " revealed our source, adding that the multi-faceted artist had a series of meetings with Khiladi Kumar before he finally agreed to do it.
That's not all. As our source continues, "Akshay also decided to be involved in the production of the film. And Himesh was just as happy to have him as a co-producer also, apart from being a co-star."
If Akshay's playing a heroic character in the film, it seems Himesh is the central character. "While the storyline revolves around Himesh, Akshay is the hero of the film.
And when he comes into the picture, the story takes an altogether different turn, " points our source, enthusiastic about the promo the team shot over the weekend.
The shoot took place on Friday and Saturday at Kamalistan Studios in Jogeshwari, under the aegis of south-based action
director Peter Heins. "This particular trailer was picturised on Akshay performing a few stunts, including fisticuffs and cars blowing up. While Akshay is known for his action, the kind of thrills in this film is something you haven't seen him do before, " promised our source.
When contacted, Himesh maintained that they were shooting a commercial. "The kind of ad that was being made, Peter was the best person to call the shots, " he said, denying making a movie at present.
"If I were making a film, I'd announce it as soon as things are finalised. You think I'd be able to keep production plans under wraps if I had started shooting anything?
There are about 300 people in a movie crew, so it's impossible to keep quiet about production, " he said, promising to share his film production plans as soon as everything was finalised.
